Radio Advertising: Driving Sales And Building Brands
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
The TV Upfront: History, 2017 Issues, And What It Means For Radio
Infographic: Kickoff Starts With The NFL On Westwood One
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage
Pandora Has A Fake Listening Problem – So Do Their Advertisers
Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.
For Moms, AM/FM Radio Is A Part Of The Family
As we celebrate Mother’s Day this Sunday, we turn our attention to the bond between moms and AM/FM radio. Here are our key findings from Nielsen’s Q3 2016 Total Audience Report, Edison Research's "Share of Ear" study, and Alan Burns and Associates and Strategic Solutions Research's study, “What Women Want.”
Radio Gets Results For Business-To-Business Advertisers
Holidays Drive Spending: 4 Upcoming Retail Opportunities
4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage
The Evolving Digital Audio Landscape: Pandora Is Down, Spotify And Broadcast Streaming Radio Grow
Nielsen Infographic: The Six R’s Of Radio
Country Radio: Four Hits From The Heartland
Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study
Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.