Creative Archives - Westwood One

CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Creative Best Practices: The Blueprint For Developing Impactful Ads

BlogBy Pierre Bouvard October 25, 2021

The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.

Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?

BlogBy Pierre Bouvard July 6, 2021

Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.

The Virtual Remote: How AM/FM Radio Stations Can Use Media And Creative Messaging To Connect Consumers With Advertisers

BlogBy Pierre Bouvard November 23, 2020

Due to social distancing measures and shelter-in-place mandates nationwide, station remotes have been paused for the safety of AM/FM radio personnel and their listeners. Is there anything comparable to an in-person remote?

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

BlogBy Pierre Bouvard May 4, 2020

To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.

Seven Marketing Strategies For An Uncertain Economy

BlogBy Pierre Bouvard March 23, 2020

Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.

Focus On Quality Audio Creative Instead Of Length Of Ad – Here’s Why

BlogBy Pierre Bouvard January 21, 2020

While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.

Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty

BlogBy Pierre Bouvard December 2, 2019

Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

BlogBy Lauren Vetrano November 25, 2019

Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

Five Growth Principles For Business-to-Business Advertisers From Binet And Field, The Godfathers of Marketing Effectiveness

BlogBy Pierre Bouvard November 4, 2019

Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.

Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume

BlogBy Pierre Bouvard July 8, 2019

There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?

Tag Archives: Creative