What Henkle’s Ace Hardware Of Joplin, Missouri Can Teach Marketers About How Advertising Really Works: Be Known Before You’re Needed
To understand the magnitude of the brand Henkle’s Ace Hardware built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 150 consumers in Joplin, Missouri in January 2026.