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Tag Archives: Retail

Historic Nielsen Retailer ROI Study: AM/FM Radio Generates Triple the Sales Lift of TV

BlogBy Pierre BouvardNovember 2, 2020

CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.

AM/FM Radio’s Multiplier Effect: How The Combined Impact Of Numerous Campaigns From One Retailer Generates Outsized Results

BlogBy Pierre BouvardOctober 12, 2020

CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

BlogBy Pierre BouvardJune 22, 2020

A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

BlogBy Lauren VetranoNovember 25, 2019

Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

BlogBy Lauren VetranoSeptember 30, 2019

To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer’s TV and AM/FM radio campaigns. Here are the results.

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

BlogBy Pierre BouvardSeptember 23, 2019

As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.

Gasoline Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts ROI and Sales Effect

BlogBy Lauren VetranoSeptember 3, 2019

A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

BlogBy Pierre BouvardFebruary 11, 2019

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here’s what we found.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

BlogBy Pierre BouvardJanuary 7, 2019

Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.

TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

BlogBy Pierre BouvardOctober 29, 2018

In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.

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