CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.
Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.
In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.
With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.
With the holidays in full force, retailers and consumers are getting into the spirit. The National Retail Federation reports that an estimated 164 million people are planning to shop Thanksgiving weekend alone. 66% of shoppers are venturing out to take advantage of deals and promotions while 26% consider it a tradition to shop this weekend. Others look at it as simply something to do over the holiday weekend.
As we get ready to celebrate Labor Day, we look ahead to some of the biggest retail holidays on the calendar. October through December is a busy season for shoppers and advertisers can use AM/FM radio to reach the masses and generate dollars.
Springtime is here, which means summer holidays are right around the corner. Consumers celebrate with barbecues, traveling, and spending time with their families. But mostly? They shop. Holidays drive spending. In the next few months retailers will have major opportunities to reach consumers heading to the store with AM/FM radio.
The winter holidays might be the biggest shopping season of the year, but don’t overlook the early months of spring — jam-packed with huge retail events. Did you know these facts about upcoming holidays in February, March, and April?