If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.