To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download – Fall 2018.
Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.
Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.
Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” — remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.
The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day.
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.
Advertisers are making meaningful fan connections that go beyond traditional media messaging.