With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered.
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here’s what we found.
As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.
The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.