The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.