Tag: Share of Ear

First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?”
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.
Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.
Nielsen Audio Today 2023: AM/FM Radio Is America’s #1 Mass Reach Media With 65% Of Listening Taking Place Out Of The Home

Nielsen Audio Today 2023: AM/FM Radio Is America’s #1 Mass Reach Media With 65% Of Listening Taking Place Out Of The Home

By Pierre Bouvard
Nielsen recently released their Audio Today 2023 report looking at how Americans listen to AM/FM radio, podcasts, streaming, and satellite radio. Here are the key findings on ad-supported audio reach and listening by location.
Audio Is The Missing Movie Marketing Ingredient: New Study Reveals Audio Listeners Are More Likely To See Summer Releases

Audio Is The Missing Movie Marketing Ingredient: New Study Reveals Audio Listeners Are More Likely To See Summer Releases

By Pierre Bouvard
The summer movie season is off to a fast start with better-than-expected box office results for Disney’s Guardians of the Galaxy Vol. 3 in addition to a strong showing for Universal’s The Super Mario Bros. Movie. New data from Maru reveals audio is the missing movie marketing ingredient and highlights how audio listeners are more likely to see summer releases.
82 Million Reasons To Keep AM Radio In Vehicles, Why AM/FM Radio Is Still The Queen Of The Road, And Growing Advertiser Interest For In-Dash Visuals That Accompany An AM/FM Radio Ad

82 Million Reasons To Keep AM Radio In Vehicles, Why AM/FM Radio Is Still The Queen Of The Road, And Growing Advertiser Interest For In-Dash Visuals That Accompany An AM/FM Radio Ad

By Pierre Bouvard
The value of AM radio in the car just received some powerful support in the form of newly released Nielsen audience data. The Nielsen Fall 2022 survey reveals 82,346,800 Americans listen to AM radio monthly.
Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

By Pierre Bouvard
A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides.
New Study: How Ad-Supported Audio Can Power Movie Marketing

New Study: How Ad-Supported Audio Can Power Movie Marketing

By Pierre Bouvard
Analysts predict a strong summer for the movie industry with twice as many films with $100M+ budgets set to release. Creating awareness and interest for movie releases is getting more challenging. To understand the media habits of theatergoers, the Cumulus Media | Westwood One Audio Active Group® commissioned Maru to field a national study of 1,010 consumers aged 18+ in November of 2022. Here are the key findings.
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History

Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History

By Pierre Bouvard
Last year, Nielsen’s Total Audience Report revealed AM/FM radio won versus TV in 18-34 average audiences. Now, AM/FM radio ratings have accomplished something few could have foreseen. Among persons 18-49, AM/FM radio now beats TV in average audience and weekly reach, a historic first.
Edison’s “Share Of Ear” Q4 2022: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, And AM/FM Radio Dominates Ad-Supported Time Spent

Edison’s “Share Of Ear” Q4 2022: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, And AM/FM Radio Dominates Ad-Supported Time Spent

By Liz Mayer
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q4 2022 report.
59 Tier One Automotive Brand Case Studies: AM/FM Radio Generates Significant Brand Awareness, Consideration, And Purchase Intent

59 Tier One Automotive Brand Case Studies: AM/FM Radio Generates Significant Brand Awareness, Consideration, And Purchase Intent

By Pierre Bouvard
Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the largest and most comprehensive AM/FM radio ad effectiveness report in the world. As part of this massive study, 59 tier one auto campaigns were measured for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar.