Insurance / Westwood One

Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic

July 12, 2021 By Pierre Bouvard

Auto insurers, always strong users of AM/FM radio, increased their commitment in 2020 despite the pandemic. Here's how a spend increase on AM/FM radio drives incremental reach, search, and site traffic for auto insurance brands.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

February 11, 2019 By Pierre Bouvard

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.

Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%

August 27, 2018 By Lauren Vetrano

By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here's how one insurance company did it.

What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

January 16, 2018 By Pierre Bouvard

The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.

How Radio Elevates Awareness For An Insurer’s Media Plan, And What It Means For All Marketers

August 5, 2015 By Pierre Bouvard

American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.

How Radio Personality Live Reads Increase Results by 40%

June 12, 2015 By Pierre Bouvard

One advertiser used live personality endorsements paired with texting to get measurable results on the radio.