To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to JD Power.

For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.

For the second year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?”