Tag: E-commerce

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

By Pierre Bouvard
Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.
Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

By Pierre Bouvard
With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.
Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

By Pierre Bouvard
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
AM/FM Radio Powers Amazon Prime Day 2018

AM/FM Radio Powers Amazon Prime Day 2018

By Pierre Bouvard
This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.