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Tag Archives: E-commerce

Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category

BlogBy Pierre BouvardNovember 1, 2021

Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.

Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

BlogBy Pierre BouvardMarch 1, 2021

With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here’s how AM/FM radio can help.

Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform

BlogBy Justin ThomasSeptember 28, 2020

CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

BlogBy Pierre BouvardJune 22, 2020

A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

BlogBy Pierre BouvardSeptember 23, 2019

As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.

AM/FM Radio Powers Amazon Prime Day 2018

BlogBy Pierre BouvardJuly 19, 2018

This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.

Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com

BlogBy Pierre BouvardSeptember 3, 2015

The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.” 

Radio Drives Online Sales For Amazon Prime Day

BlogBy Pierre BouvardJuly 23, 2015

Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.

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