Supercharge Advertising Impact With Emotion-Based Brand Building Creative Campaigns
There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.
Tag: Business-To-Business
AM/FM Radio Powers Business-To-Business Brand Lift and Sales Effect
Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect.