Case Study | Westwood One

Why AM/FM Radio Is A Great Place To Promote Podcasts

September 25, 2023 By Pierre Bouvard

To understand the ability of AM/FM radio promos to drive awareness, interest, and tune in for podcasts, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of Cumulus Media radio listeners.

Screen Engine/ASI: AM/FM Radio Can Launch Movies In Theaters; New Targeting Approach Finds The Right Audience For A Specific Film

August 14, 2023 By Pierre Bouvard

Hollywood has a new technique to find moviegoers likely to see a specific film in theaters. This new approach reveals that AM/FM radio is a powerful platform to launch theatrical releases.

Automakers: Want To Build An EV Brand? Place Podcasts And AM/FM Radio At The Centerpiece Of Your Media Plan!

July 31, 2023 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® recently retained MARU/Matchbox to conduct a study in March/April 2023 of 600 Dallas Ft. Worth auto buyers. Auto intenders were asked, “How likely are you to buy or lease an electric vehicle?”

Auto Dealers Remain The Centerpiece Of The Purchase Process: Cumulus Dallas-Ft. Worth Auto Buyer Study

July 10, 2023 By Pierre Bouvard

In the context of encouraging national auto market trends, Cumulus Media sought an in-depth understanding of Dallas-Ft. Worth auto buyers. The Cumulus Media | Westwood One Audio Active Group® retained MARU/ Matchbox to conduct a study in March/April 2023 of 600 auto buyers.

Upwave Brand Effect Case Study: Cumulus AM/FM Radio Station Stream Takeover Grows Awareness, Ad Recall, And Purchase Intent For A Shoe Brand

April 10, 2023 By Pierre Bouvard

Since 2016, AM/FM radio audio streaming has grown to be a major media channel available for marketers and brands. Two recent studies from Edison Research both reveal streaming’s strength in reach and time spent listening. Plus, a new Upwave brand effect study reveals how an AM/FM radio streaming campaign worked for a shoe brand.

Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment And ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPM

April 3, 2023 By Pierre Bouvard

Since 2018, pharmaceutical and drug store spend on network radio has soared +59%, according to Miller Kaplan. Here are two case studies that illustrate why AM/FM radio works so well for the pharmaceutical category.

59 Tier One Automotive Brand Case Studies: AM/FM Radio Generates Significant Brand Awareness, Consideration, And Purchase Intent

February 6, 2023 By Pierre Bouvard

Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the largest and most comprehensive AM/FM radio ad effectiveness report in the world. As part of this massive study, 59 tier one auto campaigns were measured for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar.

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

January 23, 2023 By Liz Mayer

To further understand the personal care category and the impact of an AM/FM radio campaign on awareness and brand images of bar soap, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study in December 2019 through January 2020. Here are the key findings.

Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What <em>Game Of Thrones</em> Teaches Us About The Power Of Audio

Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us About The Power Of Audio

December 5, 2022 By Pierre Bouvard

To determine whether “sight, sound, and motion” trumps audio ads, ABX, the leader in syndicated advertising effectiveness, examined the largest head-to-head creative study of audio and video ads.

Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers

November 7, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift and sales effect.

Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target

October 24, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings.

Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

September 6, 2022 By Pierre Bouvard

According to AdImpact, for 2022’s midterm elections, political ad dollars are projected to reach $9.67 billion with “this election cycle outpacing 2020 by nearly $700 million dollars.” AdImpact expects AM/FM radio to take $270 million of the total political ad spend alone. How can political campaigns optimize their use of their AM/FM radio advertising?

Cumulus Media Pioneers Swoop Data-Driven Targeting For Broadcast Radio Pharmaceutical Brand Campaigns; New Study For A Pharmaceutical Brand Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among Swoop’s Psoriatic Arthritis Segment

August 1, 2022 By Pierre Bouvard

In support of the growth in the pharma category, the Cumulus Media | Westwood One Audio Active Group® now has access to a new capability for pharmaceutical brands developed with data from Swoop, the precision healthcare marketing experts, and Nielsen that will allow data-driven targeting.

Case Study: Meal Kit Delivery Service That Built Their Brand With Podcast Advertising Finds AM/FM Radio Can Expand Their Business

June 6, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned The Harris Poll to utilize their brand tracker platform to understand the performance of a leading meal kit delivery service’s advertising performance.

Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV

May 23, 2022 By Pierre Bouvard

Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.

Nielsen Office Supplies Retailer Sales Effect Study: AM/FM Radio Campaign Grows Sales +11%, Increases Customer Base +6%, And Expands Share Of Category Spend +21%

May 9, 2022 By Pierre Bouvard

In Summer 2021, a national office supplies retailer ran an AM/FM radio campaign across many radio networks. The Cumulus Media | Westwood One Audio Active Group®, in another historic new post-COVID study, commissioned a Nielsen sales effect study of the entire AM/FM radio campaign that included every AM/FM radio ad run by the retailer.