Tag: Sports

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged.
NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases

NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases

By Scott Anekstein
Two new studies reveal while NFL postseason games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.
31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One

31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One

By Pierre Bouvard
This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the exclusive home of Thursday Night Football, the Cumulus Media | Westwood One Audio Active Group® commissioned a national study from MARU/Matchbox.
New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.
NCAA March Madness on Westwood One: The TV Accelerator And Upscale Mass Reach

NCAA March Madness on Westwood One: The TV Accelerator And Upscale Mass Reach

By Scott Anekstein
Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they're listening, and how Westwood One audio coverage makes NCAA TV media plans better.
New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.
The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

By Pierre Bouvard
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.
Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.
Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

By Pierre Bouvard
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

By Pierre Bouvard
As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.
4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

By Pierre Bouvard
As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.