Tag: Sports

Westwood One’s NFL Play-By-Play Broadcasts Reach 64 Million Fans Who Are More Passionate And Engaged Than TV Audiences

Westwood One’s NFL Play-By-Play Broadcasts Reach 64 Million Fans Who Are More Passionate And Engaged Than TV Audiences

By Adam Shifrin
New studies from Quantilope and MRI-Simmons reveal that the NFL on Westwood One generates mass reach of highly engaged upscale consumers who are closest to the point of purchase. These new insights and findings are contained in Westwood One’s 2026 NFL Listening Report.
Sports AM/FM Radio Soars With Growing Revenue Shares, Eye Popping Streaming Audiences, And An Upscale Audience That’s In The Market For Just About Everything

Sports AM/FM Radio Soars With Growing Revenue Shares, Eye Popping Streaming Audiences, And An Upscale Audience That’s In The Market For Just About Everything

By Pierre Bouvard
Sports-formatted AM/FM radio stations that feature play-by-play broadcasts along with sports talk are on a tear. Revenue shares and station counts are up. Nielsen reports the sports AM/FM radio format is number one in streaming shares among 18-34s and 25-54s. Ranking third of twenty-four AM/FM radio formats in household income, the sports AM/FM radio audience over indexes for a slew of major purchase categories.
NCAA March Madness On Westwood One: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

NCAA March Madness On Westwood One: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
Tennis Reports On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

Tennis Reports On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
A new study reveals while tennis tournament reports and updates are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The AM/FM radio audience for tennis coverage is affluent and employed, passionate about sports, tennis engaged, and in the market for wide array of major purchases.
NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

By Pierre Bouvard
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative

By Lauren Vetrano
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.
Infographic: Kickoff Starts With The NFL On Westwood One

Infographic: Kickoff Starts With The NFL On Westwood One

By Chris Lindquist

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.