Tag: Sports

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
While the NFL postseason is just beginning, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
56 Million Fans Will Listen To The NFL On Westwood One As Streaming Offers Listeners Enhanced Tune-In Opportunities

56 Million Fans Will Listen To The NFL On Westwood One As Streaming Offers Listeners Enhanced Tune-In Opportunities

By Pierre Bouvard
According to a season-long Nielsen analysis of Portable People Meter tuning, a total of 56 million people listen to the NFL on Westwood One. Here are highlights from the 2023 NFL Listening Report that outline how this massive audience can deliver for advertisers.
NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases

By Pierre Bouvard
Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged.
NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases

NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases

By Scott Anekstein
Two new studies reveal while NFL postseason games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.
31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One

31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One

By Pierre Bouvard
This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the exclusive home of Thursday Night Football, the Cumulus Media | Westwood One Audio Active Group® commissioned a national study from MARU/Matchbox.
New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.
New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.
The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

By Pierre Bouvard
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.
Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.
Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

By Pierre Bouvard
On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

By Pierre Bouvard
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

By Lauren Vetrano
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.