Tag: Spirits

Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.