Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Test your knowledge with these four questions and see how you compare with America's advertisers.
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.