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Tag Archives: Coronavirus

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

BlogBy Pierre BouvardDecember 21, 2020

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery

BlogBy Pierre BouvardNovember 30, 2020

Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.

Despite Pandemic, AM/FM Radio Delivers Results For Retailers This Holiday Season

BlogBy Lauren VetranoNovember 16, 2020

Although the 2020 holiday season will be different from any other, spending will still occur. Here’s how AM/FM radio can help deliver customers.

October Surprise: Nielsen Portable People Meter Data Reveals AM/FM Radio Listening Surges +6% And Morning Drive Soars +11% Powered By The Return Of School And Increasing Commutes

BlogBy Pierre BouvardOctober 27, 2020

Nielsen just released results of the October Portable People Meter AM/FM radio listening trends. Here are the surprising key findings for October.

New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person, And AM/FM Radio Is The Soundtrack Of The American Economic Recovery

BlogBy Pierre BouvardOctober 15, 2020

Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.

Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work

BlogBy Pierre BouvardOctober 5, 2020

Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

Blog, Podcast InsightsBy Pierre BouvardSeptember 1, 2020

Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

Blog, Podcast InsightsBy Doug HydeAugust 31, 2020

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.

Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection

BlogBy Pierre BouvardAugust 7, 2020

Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.

What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report

BlogBy Brittany FaisonAugust 3, 2020

The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.

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