This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
CUMULUS MEDIA | Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small to determine what listeners want from AM/FM radio during these times of COVID-19.
Today, Nielsen held a series of client webinars to review key insights from the 45 markets of March PPM audience data covering the period of February 27, 2020 to March 25, 2020. Here are the key findings.
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
While the U.S. is still a week away from the publication of the March Nielsen Portable People Meter data, Canada’s just-released AM/FM radio audience data provides insight on how “sheltering at home” impacts listening.
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.