Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.
Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
CUMULUS MEDIA | Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small to determine what listeners want from AM/FM radio during these times of COVID-19.
AM/FM Radio Exceeds Expectations: What You Need To Know About Nielsen’s March 2020 Portable People Meter Audience Data
Today, Nielsen held a series of client webinars to review key insights from the 45 markets of March PPM audience data covering the period of February 27, 2020 to March 25, 2020. Here are the key findings.
AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
Portable People Meter Canada: A Surprising First Look At The Impact Of Coronavirus On AM/FM Radio Listening
While the U.S. is still a week away from the publication of the March Nielsen Portable People Meter data, Canada’s just-released AM/FM radio audience data provides insight on how “sheltering at home” impacts listening.
New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.
Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.