As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic.
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
Nielsen held a client webinar today to reveal the findings of their fifth consumer tracking study since the pandemic. The findings show that AM/FM radio is the soundtrack of America’s recovery and spending resurgence.
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.
Although the 2020 holiday season will be different from any other, spending will still occur. Here’s how AM/FM radio can help deliver customers.
Nielsen just released results of the October Portable People Meter AM/FM radio listening trends. Here are the surprising key findings for October.
Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.
Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.