Tag: Financial

AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers

AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers

By Pierre Bouvard
The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024.
New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic

New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic

By Pierre Bouvard
Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings.
New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital

New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital

By Pierre Bouvard
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

By Pierre Bouvard
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.