Tag: QSR

The State Of The Fast-Food Consumer And Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other

January 10, 2022 By Pierre Bouvard

While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here's why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.

TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

October 29, 2018 By Pierre Bouvard

In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.