While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here's why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.
In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.