5 Strategies For A Healthy Media Plan
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
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Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption?
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason…
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.