Podcasts | Westwood One

Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023

March 27, 2023 By Pierre Bouvard

A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides.

New Study: How Ad-Supported Audio Can Power Movie Marketing

March 20, 2023 By Pierre Bouvard

Analysts predict a strong summer for the movie industry with twice as many films with $100M+ budgets set to release. Creating awareness and interest for movie releases is getting more challenging. To understand the media habits of theatergoers, the Cumulus Media | Westwood One Audio Active Group® commissioned Maru to field a national study of 1,010 consumers aged 18+ in November of 2022. Here are the key findings.

Edison’s “Share Of Ear” Q4 2022: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, And AM/FM Radio Dominates Ad-Supported Time Spent

March 6, 2023 By Liz Mayer

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q4 2022 report.

AM/FM Radio Delivers Student Prospects, Generating Significant Incremental Reach To Online University Media Plans

January 30, 2023 By Ariella Leiter

Prospective students are turning to digital courses and online universities to further their education. Podcasts and AM/FM radio are effective media platforms for online universities and educational institutions to reach students who are interested in pursuing an online education.

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events

January 9, 2023 By Lauren Vetrano

For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.

2022’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group<sup class="r">®</sup> Blog Posts

2022’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group^® Blog Posts

December 19, 2022 By Lauren Vetrano

As 2022 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order.

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Have Few Concerns Over Brand Safety And Prefer Funny Host Reads

December 12, 2022 By Liz Mayer

For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. Today's highlights from the report focus on podcast advertising.

Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report

December 2, 2022 By Lauren Vetrano

This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts.

Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Watching Podcasts Generates Advertising Attentiveness Greater Than Linear TV; Advertiser Use Of Podcasts Soars To Record Levels

November 29, 2022 By Lauren Vetrano and Jeff Vidler

For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness.

Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights

November 28, 2022 By Pierre Bouvard

This Wednesday, Cumulus Media and Signal Hill Insights will be presenting findings from the latest Podcast Download - Fall 2022 Report in an exclusive webinar. Don't miss your chance to sign up!

Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode

November 21, 2022 By Pierre Bouvard

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report.

Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers

November 7, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift and sales effect.

Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target

October 24, 2022 By Pierre Bouvard

The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings.

The Cumulus Media 2022 Audioscape: 7 New Findings About The Podcast Audience

September 26, 2022 By Pierre Bouvard

The recently released Cumulus Media 2022 Audioscape examines the latest podcast consumer and smart speaker trends from Edison Research’s “Share of Ear” Report from Q2 2022 and Nielsen Scarborough’s Podcast Buying Power report. Last week, eight key findings on the smart speaker audience were covered. This week, here are the seven key findings on the podcast audience.

No Debate Necessary: All Podcast Ad Formats Are Extraordinarily Effective; Excessive Frequency Is Still Negatively Impacting Conversions And Sales

September 12, 2022 By Pierre Bouvard

Which podcast ads work best: live reads, talent pre-recorded ads, or pre-produced programmatic executions? A new study from Tom Webster and Bryan Barletta of Sounds Profitable called After These Messages looks at these ad formats and answers the question.

Veritonic: Political AM/FM Radio Ad Best Practices: Use The Voice Of The Candidate And Customize The Ad To The Station Audience

September 6, 2022 By Pierre Bouvard

According to AdImpact, for 2022’s midterm elections, political ad dollars are projected to reach $9.67 billion with “this election cycle outpacing 2020 by nearly $700 million dollars.” AdImpact expects AM/FM radio to take $270 million of the total political ad spend alone. How can political campaigns optimize their use of their AM/FM radio advertising?