In support of the growth in the pharma category, the Cumulus Media | Westwood One Audio Active Group® now has access to a new capability for pharmaceutical brands developed with data from Swoop, the precision healthcare marketing experts, and Nielsen that will allow data-driven targeting.
Pharmaceutical brands have discovered network radio. According to a Miller Kaplan network radio ad spend analysis, 2021’s pharmaceutical ad spend of $126 million was up 2.5X, skyrocketing from 2018’s $49 million.
With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.
With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.