2021’s Top 5 Most Popular Audio Insights Blog Posts
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Nielsen: 5 Things Advertisers Need To Know About The Latest COVID Consumer Tracking Study
Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.
Nielsen AM/FM Radio Audiences Grow As COVID Concerns Drop And Vehicular Traffic Surges
Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.
Perception Versus Reality: What Are The Key Drivers Of Sales Effect?
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences
The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.
Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.
May Recovery Strong: AM/FM Radio’s Listening Surge Can Help Businesses Bounce Back As America’s Vehicular Traffic And Commuting Continue To Grow
Nielsen’s just-released the May 2021 Portable People Meter data for the top 48 markets in the U.S. revealed yet another month of strong AM/FM radio audience growth amidst a surge in auto traffic.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.