Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.
Nielsen’s just-released the May 2021 Portable People Meter data for the top 48 markets in the U.S. revealed yet another month of strong AM/FM radio audience growth amidst a surge in auto traffic.
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.
There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.