Tag: Perception vs. Reality

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office; Average Americans Commute More Days And Are Exposed More Frequently To Out-Of-Home Advertising And AM/FM Radio Ads

Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office; Average Americans Commute More Days And Are Exposed More Frequently To Out-Of-Home Advertising And AM/FM Radio Ads

By Pierre Bouvard
In March 2023, the number of U.S. air travelers matched volumes from the same month in 2019. This is the first time since the pandemic that air travel volumes have equaled 2019 levels. Meanwhile, Kastle Systems, the firm that runs the security systems for major office buildings in the top ten cities, reports security card swipe volumes are half of pre-pandemic levels. What is the latest on the state of media agency and marketer commuting patterns?
82 Million Reasons To Keep AM Radio In Vehicles, Why AM/FM Radio Is Still The Queen Of The Road, And Growing Advertiser Interest For In-Dash Visuals That Accompany An AM/FM Radio Ad

82 Million Reasons To Keep AM Radio In Vehicles, Why AM/FM Radio Is Still The Queen Of The Road, And Growing Advertiser Interest For In-Dash Visuals That Accompany An AM/FM Radio Ad

By Pierre Bouvard
The value of AM radio in the car just received some powerful support in the form of newly released Nielsen audience data. The Nielsen Fall 2022 survey reveals 82,346,800 Americans listen to AM radio monthly.
Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode

Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office But Still Lag Behind Average Americans Who Are Exposed More Frequently To Out-of-Home Advertising And AM/FM Radio Ads 

Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office But Still Lag Behind Average Americans Who Are Exposed More Frequently To Out-of-Home Advertising And AM/FM Radio Ads 

By Pierre Bouvard
Two studies have revealed that despite growth in brand and agency commutes, the marketing industry is still working from home more than the average American. Compared to marketers and agencies, the average American is exposed more frequently to billboards, out-of-home advertising, and AM/FM radio ads.
“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release.
The Average American Is Exposed More Frequently To Billboards And AM/FM Radio Ads Than Marketers And Media Agencies Since The Ad Industry Commutes Less

The Average American Is Exposed More Frequently To Billboards And AM/FM Radio Ads Than Marketers And Media Agencies Since The Ad Industry Commutes Less

By Pierre Bouvard
Two recently conducted studies reveal the average American is exposed more frequently to billboards and AM/FM radio ads compared to marketers and media agencies. This is because twice as many marketers and media agencies are working from home as the average American.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group<sup class="r">®</sup>

New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®

By Pierre Bouvard
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

By Pierre Bouvard
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.