Skip to content

  AFFILIATES/PRODUCERS LOGIN 

 
Westwood One
Westwood One
  • Programming
    • What’s New
      • The Michael Knowles Show
      • PDQ Production
      • The Dan Bongino Show
      • Steve Gorman Rocks!
      • With Elaina
      • Rick and Sasha
      • Weekends With Roula
      • The Ben Shapiro Show
      • Westwood One Backstage
      • NASH Icon
      • Westwood One Sports
    • Formats
      • Format Streams
        • The Michael Knowles Show
      • AC
        • Adult Contemporary
        • Hot AC
        • Lite AC
        • Hits Now!
        • Adult Standards
      • Classic Hits
        • Classic Hits
        • Classic Hits – Rock
        • Classic Hits Gold
        • Good Time Oldies
      • Country
        • Mainstream Country
        • Hot Country
        • Classic Country
        • Real Country
        • NASH Icon
      • Rock
        • Classic Rock
        • Classic Rock X
        • Rock 2.0
      • Urban – R&B
        • The Touch
        • Classic Hip-Hop
      • Variety Hits
        • Variety Hits Pop
        • Variety Hits Rock
      • Music & Imaging
      • Local Sales Insights
    • Music & Entertainment
      • Daily Shows
        • The Bert Show
        • The Big Time with Whitney Allen
        • Bob & Sheri
        • The Bob & Tom Show
        • The Adam Bomb Show
        • The Donnie McClurkin Show
        • Gospel Gold with Donnie McClurkin
        • Kid Kelly Daily
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Rick and Sasha
        • Steve Gorman Rocks!
        • Morning Koffy
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • Nights With Elaina
        • Weekends With Roula
        • The Daly Download with Carson Daly
        • Flashback
        • The Hollywood 5
        • Rick and Sasha
    • Sports
      • CBS Sports Radio
        • The DA Show
        • Reiter Than You
        • The Jim Rome Show
        • Tiki & Tierney
        • The Zach Gelb Show
        • JRSportBrief
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
      • NCAA
        • NCAA Football
        • NCAA Basketball / NCAA Tournament
        • NCAA Tournament Shows and Features
        • NCAA Men’s Frozen Four
        • NCAA Men’s Lacrosse Championship
        • NCAA Men’s College World Series
        • NCAA Women’s College World Series
      • NFL
        • The NFL on Westwood One
        • NFL Programs and Features
      • NHL
      • Golf
        • The Masters
    • News
      • Networks
        • CNBC Business Radio
        • CNN News Wire
      • Features
        • A Better Life with Dr. Sanjay Gupta
      • Programs
        • America in the Morning
        • America this Week
        • First Light
        • Meet the Press
        • The Week in Review
    • Talk Radio
      • Daily Talk
        • The Mark Levin Show
        • The Ben Shapiro Show
        • The Dan Bongino Show
        • The Michael Knowles Show
        • The Chris Plante Show
        • America in the Morning
        • The Bob & Tom Show
        • The Jim Bohannon Show
        • First Light
        • Red Eye Radio
      • Weekend Talk
        • America this Week
        • The Jim Bohannon Show
        • The Dan Bongino Show
        • Meet the Press
        • The Chris Plante Show
        • Real Estate Today
        • Red Eye Radio
        • The Ben Shapiro Show
        • The Week in Review
    • Features
      • A Better Life with Dr. Sanjay Gupta
      • CNBC Business Radio
      • Country’s Inside Trak
      • Flashback Pop Quiz
      • Focus on the Family
      • Westwood One Country News Now
    • Prep & Services
      • Prep
        • Morning Sidekick
        • Westwood One Country Prep
        • Wise Brother Media
      • BDSradio
      • Radio Voodoo
    • Jingles & Imaging
      • APM Music
      • Benztown Custom Imaging
      • Benztown Imaging Libraries
      • Benztown Voice-Over
      • Short Bus Radio
      • TM Creative
      • TM Studios
    • Weatherology
    • PDQ Production
  • Advertise
    • Podcast Network
    • Podcast Download
  • Affiliate
  • Blog
  • Programming
    • What’s New
      • Podcast Network
      • PDQ Production
      • The Dan Bongino Show
      • Steve Gorman Rocks!
      • Westwood One Backstage
      • With Elaina
      • Rick and Sasha
      • Weekends With Roula
      • The Ben Shapiro Show
      • NASH Icon
      • Westwood One Sports
      • Westwood One Digital
    • Formats
      • Format Streams
      • AC
        • Adult Contemporary
        • Hot AC
        • Lite AC
        • Hits Now!
        • Adult Standards
      • Classic Hits
        • Classic Hits
        • Classic Hits – Rock
        • Classic Hits Gold
        • Good Time Oldies
      • Country
        • Mainstream Country
        • Hot Country
        • Classic Country
        • Real Country
        • NASH Icon
      • Rock
        • Classic Rock
        • Classic Rock X
        • Rock 2.0
      • Urban – R&B
        • The Touch
        • Classic Hip-Hop
      • Variety Hits
        • Variety Hits Pop
        • Variety Hits Rock
      • Music & Imaging
      • Local Sales Insights
    • Music & Entertainment
      • Daily Shows
        • The Bert Show
        • The Big Time with Whitney Allen
        • Bob & Sheri
        • The Bob & Tom Show
        • The Adam Bomb Show
        • The Donnie McClurkin Show
        • Gospel Gold with Donnie McClurkin
        • Kid Kelly Daily
        • The Kidd Kraddick Morning Show
        • The Lia Show
        • Later… With Lia
        • Nights With Elaina
        • Rick and Sasha
        • Steve Gorman Rocks!
        • Morning Koffy
        • Zach Sang Show
      • Weekend Shows
        • American Country Countdown
        • American Hit List
        • Backtrax USA 80s
        • Backtrax USA 90s
        • The Big Time Saturday Night
        • Checkpoint XP
        • Country Countdown USA
        • Country Gold
        • Nights With Elaina
        • Weekends With Roula
        • The Daly Download with Carson Daly
        • Flashback
        • The Hollywood 5
        • Rick and Sasha
    • Sports
      • CBS Sports Radio
        • The DA Show
        • Reiter Than You
        • The Jim Rome Show
        • Tiki & Tierney
        • The Zach Gelb Show
        • JRSportBrief
        • After Hours with Amy Lawrence
        • CBS Sports Minute
        • Weekend Lineup
      • NCAA
        • NCAA Football
        • NCAA Basketball / NCAA Tournament
        • NCAA Tournament Shows and Features
        • NCAA Men’s Frozen Four
        • NCAA Men’s Lacrosse Championship
        • NCAA Men’s College World Series
        • NCAA Women’s College World Series
      • NFL
        • The NFL on Westwood One
        • NFL Programs and Features
      • NHL
      • Golf
        • The Masters
    • News
      • Networks
        • CBS Radio News
        • CNBC Business Radio
        • CNN News Wire
      • Features
        • A Better Life with Dr. Sanjay Gupta
      • Programs
        • America in the Morning
        • America this Week
        • First Light
        • Meet the Press
        • The Week in Review
    • Talk Radio
      • Daily Talk
        • The Mark Levin Show
        • The Ben Shapiro Show
        • The Michael Knowles Show
        • The Dan Bongino Show
        • The Chris Plante Show
        • America in the Morning
        • The Jim Bohannon Show
        • First Light
        • Red Eye Radio
        • The Bob & Tom Show
      • Weekend Talk
        • America this Week
        • The Jim Bohannon Show
        • The Dan Bongino Show
        • Meet the Press
        • The Chris Plante Show
        • Real Estate Today
        • Red Eye Radio
        • The Ben Shapiro Show
        • The Week in Review
    • Features
      • A Better Life with Dr. Sanjay Gupta
      • CNBC Business Radio
      • Country’s Inside Trak
      • Flashback Pop Quiz
      • Focus on the Family
      • Westwood One Country News Now
    • Prep & Services
      • Prep
        • Wise Brother Media
        • Morning Sidekick
        • Westwood One Country Prep
      • BDSradio
      • Radio Voodoo
    • Jingles & Imaging
      • APM Music
      • Benztown Custom Imaging
      • Benztown Imaging Libraries
      • Benztown Voice-Over
      • TM Creative
      • TM Studios
      • Short Bus Radio
  • PDQ Production
  • Advertise
    • Podcast Network
    • Podcast Download
  • Home
  • Affiliate
  • Blog

Tag Archives: Perception vs. Reality

Marketers/Agencies: Take the “Me” Out of “Media”

BlogBy Pierre BouvardJanuary 5, 2021

To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.

How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines

BlogBy Pierre BouvardDecember 10, 2020

One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery

BlogBy Pierre BouvardNovember 30, 2020

Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.

What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report

BlogBy Brittany FaisonAugust 3, 2020

The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.

AM/FM Radio Makes Facebook Ads Better

BlogBy Pierre BouvardJanuary 27, 2020

Looking at AM/FM radio’s competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.

7 Things Brands Have Completely Wrong About AM/FM Radio

BlogBy Lauren VetranoMay 6, 2019

Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.

The Wear-Out Myth And AM/FM Radio

BlogBy Pierre BouvardApril 15, 2019

One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.

Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio

BlogBy Pierre BouvardFebruary 19, 2019

In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here’s how their perceptions stack up against reality.

Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

BlogBy Pierre BouvardJanuary 23, 2019

Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

BlogBy Pierre BouvardDecember 3, 2018

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

123

Copyright © 2020 by Westwood One, LLC - Privacy Policy - Terms of Use

EVERYONE'S LISTENING® is a registered trademark of Westwood One, LLC.

Go to Top
album-art

By
Release date:
    album-art

    By
    Release date: