For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness.
This Wednesday, Cumulus Media and Signal Hill Insights will be presenting findings from the latest Podcast Download - Fall 2022 Report in an exclusive webinar. Don't miss your chance to sign up!
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report.
Two studies have revealed that despite growth in brand and agency commutes, the marketing industry is still working from home more than the average American. Compared to marketers and agencies, the average American is exposed more frequently to billboards, out-of-home advertising, and AM/FM radio ads.
The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift and sales effect.
Over 2,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers where they gathered to hear from the Chief Marketing Officers of some of the world’s most respected and innovative brands.
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings.
To analyze the national employment ecosystem and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in July 2022. 1,000 respondents were surveyed to explore the labor market.
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow.
Office worker commutes recently hit new highs, powering AM/FM radio listening increases in Nielsen’s September Portable People Meter reports. Here is the latest on the state of the American consumer and audio.
The recently released Cumulus Media 2022 Audioscape examines the latest podcast consumer and smart speaker trends from Edison Research’s “Share of Ear” Report from Q2 2022 and Nielsen Scarborough’s Podcast Buying Power report. Last week, eight key findings on the smart speaker audience were covered. This week, here are the seven key findings on the podcast audience.
The recently released Cumulus Media 2022 Audioscape examines the podcast consumer and smart speaker trends using data from Edison Research’s “Share of Ear” Report from Q2 2022. Here are the key takeaways from the report that look at smart speakers.
Which podcast ads work best: live reads, talent pre-recorded ads, or pre-produced programmatic executions? A new study from Tom Webster and Bryan Barletta of Sounds Profitable called After These Messages looks at these ad formats and answers the question.
According to AdImpact, for 2022’s midterm elections, political ad dollars are projected to reach $9.67 billion with “this election cycle outpacing 2020 by nearly $700 million dollars.” AdImpact expects AM/FM radio to take $270 million of the total political ad spend alone. How can political campaigns optimize their use of their AM/FM radio advertising?
For some advertisers, the primary marketing strategy is “buy now,” a relentless series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this “performance marketing” or “converting existing demand.” The goal is to target people who are in the market.
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release.