Kickoff Is Coming: Super Bowl Fans Are On the Move and Spend Big

February 1, 2018 By Chris Lindquist

Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.

25.5 million listeners tune in to the Super Bowl on Westwood One, according to GfK Custom Research. Fans are on the move and spending big as they pick up what they need with a massive 74% of total Westwood One Super Bowl listening occurring away from home. Follow their journey below, through Super Bowl shopping and party preparations, as they gear up for the main event.

Be sure to visit to follow our extensive coverage of Super Bowl LII.

Design and illustrations by Chris Lindquist.

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