Radio can help marketers looking to target younger, working consumers.
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
Will Pandora be to streaming what MySpace was to social media?
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience