AudioActive

Audio Active Group®

Westwood One Live Access: Suzanne Grimes Speaks With Thought Leaders About The COVID-19 Pandemic

By Karen Glover
Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America -- all heard on Westwood One -- to reveal what is going on behind the scenes with the COVID-19 pandemic.

Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence

By Pierre Bouvard
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

By Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.

Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.

AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak

By Pierre Bouvard
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.

New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis

By Pierre Bouvard
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.