AudioActive

Audio Active Group®

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

By Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.

Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.

AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak

By Pierre Bouvard
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.

New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis

By Pierre Bouvard
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

By Lauren Vetrano
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.

What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

By Pierre Bouvard
Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

By Pierre Bouvard
Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.

What Agencies And Advertisers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

By Pierre Bouvard
As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium.