Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.
Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.
SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?
AM/FM radio shows consistent strength outreaching many popular content destinations by millions. It also makes other media options better.
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let’s check the facts.
Trusted AM/FM radio personalities can provide immediate credibility, endorsement, and relevance to ads. Here are the reasons why.
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél
Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.