In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.
Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
State of American Podcasting: Who’s Listening to Podcasts and Media Plan Changes Brands and Agencies are Contemplating
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
How to build an auto brand with audio: Subaru’s stunning success via Carmichael Lynch’s storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.