AudioActive

Audio Active Group®

What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report

By Brittany Faison
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.

Nielsen: Strong AM/FM Radio Listening Recovery Continues

By Pierre Bouvard
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

By Pierre Bouvard
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

Westwood One Live Access: Suzanne Grimes Speaks With Thought Leaders About The COVID-19 Pandemic

By Karen Glover
Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America -- all heard on Westwood One -- to reveal what is going on behind the scenes with the COVID-19 pandemic.

Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence

By Pierre Bouvard
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.