TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
How to build an auto brand with audio: Subaru’s stunning success via Carmichael Lynch’s storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame.
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.