Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
Best practices for achieving an optimal media plan.
As the general election heats up, radio can help campaigns and interest groups cut through the clutter and target the specific voters they want to reach. In a new report, the Westwood One Insights team has examined how radio can help both national and local political advertisers.
AM/FM radio listening among 18- to 34-year-olds is on the rise.
With the NFL Draft this week, it’s only 135 days until Westwood One broadcasts our first NFL game of 2016. For marketers, it’s time to draft your NFL plan. How are you attaching your brand to America’s favorite sport, and how can audio amplify your media plan?
Radio can help marketers looking to target younger, working consumers.
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
AM/FM is growing across all demos and formats.
Will Pandora be to streaming what MySpace was to social media?