Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
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NCAA March Madness On Westwood One: Upscale Mass Reach And TV Accelerator
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
How Radio Targets Democratic Voters
Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
4 Strategies To Creating Amazing Brand Experiences
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
How Radio Reaches Conservative Voters
Radio can help political candidates target voters with specific political affiliations. News/talk, sports, country, AC, and rock are all rich sources of Republican voters.
Six Radio Formats That Reach Key Independent “Swing Voters”
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Motel 6 And Service King Crowned Super Bowl Sound Champions
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.