April 2016: AM/FM Radio Up, TV Down (Again)
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
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The TV Upfront: History, 2016 Issues, And What It Means For Radio
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio: The Most Efficient Way To Achieve Mass Reach
Radio has the lowest CPM of all major media.
5 Strategies For A Healthy Media Plan
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption?
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason…
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.