As we get ready to celebrate Labor Day, we look ahead to some of the biggest retail holidays on the calendar. October through December is a busy season for shoppers and advertisers can use AM/FM radio to reach the masses and generate dollars.
Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.
Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.
A senior marketing executive for a major American retailer told us Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over. This week, we look at why.
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with all forms of audio. Here are key takeaways from the recently released Q2 2017 Share of Ear study, which is now releasing data semiannually.
AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.