Westwood One

Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.

Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.

A senior marketing executive for a major American retailer told us Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over. This week, we look at why.

Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.

Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.

Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.

AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.

While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.

Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.

I wonder just how much understanding there is in listening more, speaking less.

How much the ‘power of now’ is a part of each station's social strategy?

AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.

One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.