If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.
What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.
To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.
Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.
Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.