Since 2018, pharmaceutical and drug store spend on network radio has soared +59%, according to Miller Kaplan. Here are two case studies that illustrate why AM/FM radio works so well for the pharmaceutical category.
A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides.
Analysts predict a strong summer for the movie industry with twice as many films with $100M+ budgets set to release. Creating awareness and interest for movie releases is getting more challenging. To understand the media habits of theatergoers, the Cumulus Media | Westwood One Audio Active Group® commissioned Maru to field a national study of 1,010 consumers aged 18+ in November of 2022. Here are the key findings.
Last year, Nielsen’s Total Audience Report revealed AM/FM radio won versus TV in 18-34 average audiences. Now, AM/FM radio ratings have accomplished something few could have foreseen. Among persons 18-49, AM/FM radio now beats TV in average audience and weekly reach, a historic first.
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q4 2022 report.
Where can advertisers replace lost TV audiences? One approach is to shift more media budgets to digital and social. An analysis from the media optimization platform Nielsen Media Impact reveals such a shift does not grow incremental reach.
Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged.
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the largest and most comprehensive AM/FM radio ad effectiveness report in the world. As part of this massive study, 59 tier one auto campaigns were measured for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar.
Prospective students are turning to digital courses and online universities to further their education. Podcasts and AM/FM radio are effective media platforms for online universities and educational institutions to reach students who are interested in pursuing an online education.
To further understand the personal care category and the impact of an AM/FM radio campaign on awareness and brand images of bar soap, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study in December 2019 through January 2020. Here are the key findings.
Two new studies reveal while NFL postseason games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.
Using data from research leaders Nielsen, Maru/Blue, and Edison Research, here are the realities of consumer media behaviors that disprove eight of the biggest perceptions brands hold about AM/FM radio.
As 2022 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order.
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. Today's highlights from the report focus on podcast advertising.