Audio Active Group®

Nielsen Department Store Sales Effect Study: AM/FM Radio Campaign Grows Sales +10%, Increases Customer Base +17%, And Expands Share Of Category Spend +15%

By Pierre Bouvard
In Spring 2021, a national department store ran an AM/FM radio campaign. The Cumulus Media | Westwood One Audio Active Group®, in a historic new post-COVID study, examined the sales lift of the entire AM/FM radio campaign that included every single AM/FM radio ad run by the retailer.

New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021

By Pierre Bouvard
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.

How Auto Dealer Advertising Works And The Looming Disappearance Of TV Audiences

By Pierre Bouvard
As the U.S. continues its emergence from the pandemic, the Federal Reserve finds auto sales are recovering. In January of this year, the seasonally adjusted annual rate (SAAR) was 15 million vehicles, up from a dip in Q3 and Q4 2021. Cox Automotive forecasts a total of 16 million vehicles sold for 2022. Americans are spending and the time for auto dealers to advertise is now.

Nielsen: Political Media Plans Should Have A 10% Or Greater Allocation Of AM/FM Radio To Reach 45% Of Voters Not Reached By TV

By Pierre Bouvard
Recently, Tony Hereau, Nielsen’s VP of Cross Platform Insights, made a presentation to the American Association of Political Consultants entitled The 10% Solution: Optimizing the Political Media Plan with Radio to Reach Swing Voters. His analysis finds that the addition of AM/FM radio to a political media plan can generate an extraordinary amount incremental voter reach.

Key Takeaways From Last Week’s Association of National Advertisers Media Conference

By Pierre Bouvard
Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways.

Edison Research’s “Share Of Ear” Q4 2021: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 88% Share In The Car

By Brittany Faison
The just-released Q4 2021 "Share of Ear" report from Edison Research provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.

New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®

By Pierre Bouvard
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.

Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-34 And Hispanics; In Three Years, AM/FM Radio Will Surpass TV Among Persons 18-49 And 25-54

By Pierre Bouvard
Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, predicted that by 2025, AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early.

PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March

By Pierre Bouvard
PlaceIQ, the leader in geo-location and consumer foot traffic measurement, issued a report last week predicting a surge in retail foot traffic and consumer shopping by late February/early March. Here are the results of the report and highlights the latest data from Google, Nielsen, and Apple Maps to show how the country’s “Third Reemergence” is on the way.

Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right

By Lauren Vetrano
What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.

As TV Viewers Flock To Ad-Free Video Streaming, Advertisers Can Find Lost Audiences With Podcasts

By Pierre Bouvard
In December of last year, CUMULUS MEDIA | Westwood One and Signal Hill Insights released the seventh installment of the Podcast Download series. The data showed how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming platforms.

NCAA March Madness on Westwood One: The TV Accelerator And Upscale Mass Reach

By Scott Anekstein
Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they're listening, and how Westwood One audio coverage makes NCAA TV media plans better.