For many advertisers today, selling a product or service isn’t enough. Companies also have brand-purpose initiatives aimed at bettering the world.
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
We have NEVER seen times like these – from the coronavirus pandemic and the overwhelming public health and economic implications, to the soul-crushing civil unrest that roils our nation, to the hotly contested presidential election. Currently in this climate, live events are on pause and Hollywood has gone dark, without the ability to produce new feature films or blockbuster…
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.
A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan
A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.
In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content.
Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America — all heard on Westwood One — to reveal what is going on behind the scenes with the COVID-19 pandemic.
Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.