Westwood One

How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.

As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.

Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.

With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.

Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.

Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands.

Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.

While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.

I wonder just how much understanding there is in listening more, speaking less.

How much the ‘power of now’ is a part of each station's social strategy?

One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report. 

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen.