Most Americans commute by car, where radio is the main source of entertainment.
The “Share of Ear” study for Q3 2016 has been released by Edison Research, and it reveals the latest in how Americans are listening to digital audio today.
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
State of American Podcasting: Who’s Listening to Podcasts and Media Plan Changes Brands and Agencies are Contemplating
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.