They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research’s Infinite Dial, we look at the possibilities.
Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers
A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.
Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers?
AM/FM radio reaches 93% of passive job seekers, the #1 source of new workers in America and a quality pool of candidates for employers.
Nielsen’s Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here’s what the latest Q1 2018 report reveals.
A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.
Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download – Fall 2018.
To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.
Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%
By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here’s how one insurance company did it.