Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.