AudioActive

Audio Active Group®

Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness

By Pierre Bouvard
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.

Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain Steady From Fall 2020; Plus Female, Black, And Hispanic Growth

By Doug Hyde
Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.

Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.

The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans

By Pierre Bouvard
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.