Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.
There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.
For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.