A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.
While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.
One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.