For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
Audio is hotter than ever. Podcasting is surging. On demand audio is on the rise. The Westwood One Insights team takes an in-depth look at the audio landscape and how Americans listen today.
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio has the lowest CPM of all major media.
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
Best practices for achieving an optimal media plan.
As the general election heats up, radio can help campaigns and interest groups cut through the clutter and target the specific voters they want to reach. In a new report, the Westwood One Insights team has examined how radio can help both national and local political advertisers.
AM/FM radio listening among 18- to 34-year-olds is on the rise.
With the NFL Draft this week, it’s only 135 days until Westwood One broadcasts our first NFL game of 2016. For marketers, it’s time to draft your NFL plan. How are you attaching your brand to America’s favorite sport, and how can audio amplify your media plan?