How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.
Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.
AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
Congratulations To The National Radio Hall Of Fame Class Of 2016
Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame.
Q1 2016: Spotify Overtakes Pandora Among Millennials
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
April 2016: AM/FM Radio Up, TV Down (Again)
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
Radio: The Most Efficient Way To Achieve Mass Reach
Radio has the lowest CPM of all major media.
5 Strategies For A Healthy Media Plan
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
5 Tips For A Healthy Media Plan
Best practices for achieving an optimal media plan.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
4 Strategies To Creating Amazing Brand Experiences
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.