Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.
Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen’s cross media optimization system, Westwood One examined AM/FM radio’s reach, proving that AM/FM radio gets out the vote.
Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.
While many advertisers insist on focusing their energies on younger Millennials, the Boomer audience dominates spending potential. Advertisers can use AM/FM radio to reach and influence Boomers.
To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.