There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?
As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.
For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.
New “Share of Ear” data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.
AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.
Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.
Pharmaceutical brands can boost ad recall, drive action, and grow brand equity by adding AM/FM radio to the media plan. Here’s how it worked for one advertiser.
Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.