Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.
Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.
It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.
As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.
This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you’re not using female voices in your ad creative, then you’re leaving money on the table. Here are a few highlights from the discussion.
The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.