When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High

November 18, 2016 By Pierre Bouvard

As we approach the biggest shopping season of the year, AM/FM radio will be a crucial part of reaching consumers.

Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.



That’s because AM/FM radio is an on-the-go medium, reaching consumers close to the point of purchase. Most radio listening happens away from home. Advertisers who invest in AM/FM radio are reaching consumers at a critical time when purchase decisions are made.

Read more in “Holiday Shopping 2016: 5 Things To Know.”