Podcast Watching – What You Need To Know: Join Us For The Podcast Download Webinar Presented By Cumulus Media And Signal Hill Insights
Cumulus Media and Signal Hill Insights' Podcast Download - Spring 2022 Report will give brands the chance to look at podcast consumers like never before with a special focus on podcast watchers.
Six Head Snappers From Edison Research’s 2022 Infinite Dial Study
Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022.
New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021
To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022.
Key Takeaways From Last Week’s Association of National Advertisers Media Conference
Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways.
New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.
Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right
What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.
Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report.
CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share
For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio
According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.
7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences
The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.
Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Spring 2021 Report
This week the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report.
CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study
CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.