Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they're listening, and how Westwood One audio coverage makes NCAA TV media plans better.
For many advertisers, social media is a great way to stay in front of customers and create impact. But how can it be used to grow business?
While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here's why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. Here are five strategies to help build a successful local audio plan.
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report.
For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.
Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.
The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.
“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.
Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.