There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
Southeast Michigan Ford Dealers Association Uses AM/FM Radio Smart Speaker Pre-Roll Ads To Build Awareness And Purchase Intent
To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.
While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
As 2020 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.