5 Strategies For A Healthy Media Plan
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
5 Tips For A Healthy Media Plan
Best practices for achieving an optimal media plan.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
4 Strategies To Creating Amazing Brand Experiences
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New Research: How Radio Advertising Reaches Online Ad-Blockers
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Radio Is Remarkably Stable
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
What Auto Marketers And Dealers Need To Know About Their Media Plans
The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Why Brands Are Embracing The Power Of Live Events
Advertisers are making meaningful fan connections that go beyond traditional media messaging.
Insert Your Brand Here: 10 Activations And Cool Moments That Rocked Malibu Mansion Live
On the weekend of the American Music Awards in Los Angeles, Cumulus | Westwood One hosted a VIP event showcasing the breadth of our unique partnership opportunities.
What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
How To Reach Future College Students Through Radio
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.