Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers. Compared to heavy TV viewers, heavy radio listeners are younger, have higher incomes and are much more likely to have a job and use social media.
Check out the chart below to see heavy radio, Internet, and TV users side by side:
Pierre Bouvard is the CMO of Westwood One | Cumulus. Follow him on Twitter or LinkedIn.