AudioActive

Audio Active Group®

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

By Lauren Vetrano
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.

What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

By Pierre Bouvard
Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

By Pierre Bouvard
Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.

What Agencies And Advertisers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

By Pierre Bouvard
As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium.

Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty

By Pierre Bouvard
Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

By Lauren Vetrano
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

Proving Radio Works with Measurement: Welcome To The Golden Age Of Radio Attribution

By Pierre Bouvard
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.

AM/FM Radio Delivers Results For Retailers This Holiday Season

By Lauren Vetrano
The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.