Reach Future Dodge Buyers On AM/FM Radio, The Medium Dodge Drivers Listen To Most
Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Dodge drivers and competitive brands.
Advertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last twelve years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2026 with 300 marketers and media agencies, reveals advertiser/agency podcasting discussion and spending intention has hit a twelve-year high.
Reach Future BMW Buyers On AM/FM Radio, The Medium BMW Drivers Listen To Most
Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among BMW drivers and competitive brands.
Nasal Congestion And Allergy Relief Brand Generates Strong Results With AM/FM Radio Campaign
A nasal congestion and allergy relief brand ran a major national AM/FM radio campaign in winter 2026. To measure the entire campaign, the Cumulus Media | Westwood Audio Active Group® retained Quantilope to conduct a brand effect study of these exposed and not exposed to the AM/FM radio campaign. 1,000 U.S. adults 35+ were surveyed in March 2026.
Reach Future Tesla Buyers On AM/FM Radio, The Medium Tesla Drivers Listen To Most
To build an auto brand one must target current brand owners as well as those who drive the competition. S&P Mobility reports Tesla boasts an exceptional automotive brand loyalty rate of 61.1%, meaning over 6 in 10 owners return to the Tesla brand for their next vehicle purchase. This purchase loyalty outpaces long-established automakers such as Subaru (60.5%), Toyota (59.9%), and the U.S. industry average (52.7%).
Reach Future Nissan Buyers On AM/FM Radio, The Medium Nissan Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Approximately 40% to 43% of current Nissan owners choose to purchase another Nissan when acquiring their next new vehicle.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
Last week, the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2026 Report. The findings included insights on awareness of podcasts on Netflix and smart TVs, the latest on consumer preference for watchable podcasts, and more.
Four Months After Netflix’s Podcast Launch, 62% Of The Weekly Podcast Audience Are Aware That Netflix Now Has Podcasts; The Smart TV Podcast Audience Grows 19% According To Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
For the sixteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 600 weekly podcast consumers April 21st – 27th, 2026. Since 2017, two studies have been conducted annually. The Spring 2026 report highlights trends from prior studies and examines topics such as platform preference, the growing trend of video, content trends, advertiser usage of podcast advertising, and more.
Reach Future General Motors Buyers On AM/FM Radio, The Medium GM Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to customer satisfaction studies, the General Motors brand has significant customer loyalty. According to data from S&P Global Mobility, approximately 68% of current General Motors owners purchase or lease another new GM vehicle when they come in market. General Motors won S&P Global Mobility’s Overall Loyalty to Manufacturer award for the 11th consecutive year, while the redesigned Chevrolet Equinox captured the top model loyalty honor.
Reach Future Subaru Buyers On AM/FM Radio, The Medium Subaru Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Subaru brand has extraordinary customer loyalty.
How Many Ads Should A Radio Station Run? Cumulus Media | Westwood One And RAB Reveals Guidelines
The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?”
Reach Future Toyota Buyers On AM/FM Radio, The Medium Toyota Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Toyota brand has significant customer loyalty. Given this loyalty level, it’s crucial for Toyota Tier 1 and Tier 2 and dealer media plans to reach current Toyota owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Toyota drivers and competitive brands.
The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s Time To Build Your Brand
Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.”
Reach Future Kia Buyers On AM/FM Radio, The Medium Kia Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to U.S. News, Kia's 54.1% loyalty rate made it one of the most highly retained brands in the industry, ranking just behind Subaru (55.4%) and Honda (54.6%). Kia’s brand loyalty rate of 54% means 5 of 10 Kia customers returning to the market purchase the Kia brand again. Given these loyalty levels, it’s crucial for Kia Tier 1 and Tier 2 and dealer media plans to reach current Kia owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Kia drivers and competitive brands.
What Henkle’s Ace Hardware Of Joplin, Missouri Can Teach Marketers About How Advertising Really Works: Be Known Before You’re Needed
To understand the magnitude of the brand Henkle’s Ace Hardware built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 150 consumers in Joplin, Missouri in January 2026.
Reach Future Jeep Buyers On AM/FM Radio, The Medium Jeep Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Jeep boasts a strong, cult-like following with a high "brand intimacy" score (often ranking #2 among automotive brands in emotional connection studies). Jeep’s brand loyalty rate of around 43%-51% means 4 to 5 of 10 Jeep customers returning to the market purchase the Jeep brand again. Given these loyalty levels, it’s crucial for Jeep Tier 1 and Tier 2 and dealer media plans to reach current Jeep owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Jeep drivers and competitive brands.