Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
NYC's Advertising week reveals everyone is talking about audio
Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
When stores are open, radio is on: radio dominates daytime shopping hours.
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
Radio makes your TV better. We look at how one NFL sponsor used radio to amplify the frequency of its TV media campaign.
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
Are Radio Listeners the Engine of E-commerce? A Look at Amazon Prime Day and E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
CMO Pierre Bouvard delivers his top 10 insights in media and marketing
Test your knowledge with these four questions and see how you compare with America's advertisers.