What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
How To Reach Future College Students Through Radio
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
SUBWAY CMO On Why Radio Personalities Can Sell
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.
Radio: The Original Native Advertising Platform
Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.