While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive
Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.
Share of Ear Q2 2018 upheld many of the trends we’ve seen in previous quarters such as the dominance of AM/FM radio, Pandora’s freefall, and Spotify’s growth. Plus, a new insight emerged this quarter just in time for election season.
This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here’s how.